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Web Design

Our team cover all aspects of digital design. That means we design your website from scratch or we can organise a fabulous tidy-up of your existing online presence. Our energy knows no bounds and we are innovative digital experts with sharp minds. We’re also superbly creative and we really know how to push the boundaries, the results are nothing less than exceptional. We design websites, mobile apps and mobile technology. Whether you’re a start-up or you’re a well-established brand looking for a re-vamp, quite frankly we know we’re the best at what we do, let us impress you!

Ecommerce Websites

We build your fully-featured, responsive e-commerce website from start to finish making sure it hooks your customer. You want to convert traffic into sales and that’s what we’ll help you achieve. Expect a reliable, quick and secure online payment system, compliant with a straightforward check-out 24 hours a day, 7 days a week, 365 days a year. After all, your e-commerce website is open all hours. Rely on us to design an exciting and pleasurable shopping journey for your customers so they buy into your brand. We use that special WPM WOW Factor no one else has.

Web Development

You might not get excited by web development, that’s our job and we are absolutely passionate about what we do. We are young and dynamic, with a fresh approach, strategic thinking and second-to-none technological skills. Unlike other digital agencies, we really do speak your language, no jargon, no complicated terms just straightforward thinking and excellent communication plus leading-edge web development for your brand. What more could you ask for? Just a list of some of the technologies we have worked with for our more technical viewers: WordPress Shopify Magento Symphony Opencart Drupal Craft Rails CakePHP Joomla Laravel Sitecore Umbraco Kentico

Mobile App Development

Got an app idea? We take that idea, build on it and really bring it to life! Our app development is cross-platform too so we make sure it’s completely responsive for Android and iOS. As well as developing the technology behind your app, if you want us to, we can also market it so it reaches the right audience and we can analyse the data.

Explainer Videos

Want to really help others understand what you do or get to grips with a specialist service? Leave it to WPM to organise the most effective explainer video to market your concept. We take time to understand what you need so we communicate it back to your audience with authority and in the right tone. We’ll deal with everything, from recording to voice over (if required), graphics, imagery and if you need us to, we’ll make sure that your video even appears on the right platforms.

Digital Marketing

Our work never stops and as well as developing your dream website, we work with clients on a long-term basis to keep brands highly visible. We actively promote your online business using the right tools to engage with your market – however niche. We have huge branding strength with tremendous creativity and we can build digital promotions that are responsive, working seamlessly on all different types of technology. Our talents include second to none SEO, online advertising, PPC, content, social media, banners, newsletters, promotions, analytics and more – so much more!

Pros and Cons of Headless Wordpress Development

In the realm of modern web development, headless WordPress architecture has emerged as a powerful approach, offering distinct advantages and challenges. This summary outlines the key pros and cons of headless WordPress development, shedding light on the benefits of flexibility, performance, and scalability, while also highlighting considerations such as complexity and learning curves.

Pros of Headless WordPress Development:

Frontend Flexibility: Choose any frontend technology to create dynamic user experiences, enhancing engagement and design possibilities.

Improved Performance: Separate frontend optimization leads to faster page load times and smoother interactions, enhancing user satisfaction.

Enhanced Security: Isolation of frontend and backend reduces security risks by limiting potential attack vectors.

Omnichannel Delivery: Easily distribute content across multiple platforms like websites, apps, and IoT devices, improving reach and consistency.

Scalability: Independently scale frontend and backend components to optimize resource allocation and handle varying traffic demands.

Future-Proofing: Insulate the content from presentation, allowing smooth adaptation to new frontend frameworks without altering core data.

Cons of Headless WordPress Development:

Learning Curve: Developers must learn and manage new technologies for both frontend and backend, adding complexity and time.

API Customization: WordPress APIs need customization to expose necessary data and align with frontend application requirements.

Complexity: Managing two distinct codebases for frontend and backend necessitates careful coordination and version control.

Maintenance Challenges: Updates to WordPress core and plugins can lead to conflicts or disruptions in the frontend presentation.

Editor Experience: Content editors continue using WordPress for content management, but the separation could affect real-time previews.

Use Case Consideration: Choose headless development when frontend customization, performance, and scalability are priorities.

If you're considering headless WordPress development and require expert guidance, WPM Digital is here to assist you. Our skilled team specialises in creating seamless headless solutions that deliver exceptional user experiences. From API customisation to frontend implementation, we ensure that your project aligns with your goals. With our experience and dedication, we can help you navigate the complexities of headless development while leveraging the benefits it offers.

Top 5 Essential E-commerce Website Marketing Ideas for 2022

Your e-commerce site is just one in a sea of billion websites swimming on the internet. So, knowing the best ways to set your brand apart from others and get your name out there is essential. To do so, you need to be abreast with the most current e-commerce marketing strategies.

“E-commerce serves as one of the most effective means to reach out to interested shoppers. With tons of competitions online, your site will need to stand out to attract attention and generate conversions,” shared digital marketing expert and novated car lease provider Wheaton Madden of Novalease.

Launching an e-commerce website is a milestone itself for your business. Knowing about the critical mistakes you should avoid in e-commerce is not the only thing you should know about. You also need to understand how to use and maintain website marketing strategies that can help increase your conversion rates and your business grow.

To help you with that, here are the top five e-commerce website marketing ideas you should adapt.

1. Make Original And Interesting Content

To set up your website, you must create original content for it. Posting high-quality and up-to-date content can set you up for success as it can resonate with your customers in a way that urges them to interact with you and even make a purchase.

Be creative and stay original. Promoting original content on your site is a great way to make a statement, bring up compelling ideas, and leave a mark on your audience’s mind. Though, there is a fine line that separates content that engages customers and those that deters them.

Adding informative content on your primary site pages, such as your homepage and about page, can spark curiosity in your audience. It is also crucial to include product content.

Prioritise your best sellers and write unique and attention-grabbing descriptions. Explain their uses, purpose, and critical features.

2. Incorporate SEO And SEM

Using keywords is a sure way to flag your site as a matching result in search engines. It makes your brand more visible to interested users.

Search Engine Optimization, or SEO, can help ensure that your website and e-commerce development strategies are entirely optimised for the keyword your target audience is searching for. It ensures that your site is constantly up-to-date with relevant and informative content and is optimised to be as error-free and accurate as possible.

Opposite of that is Search Engine Marketing, or SEM. It uses PAID tactics to acquire more visibility in SERPs. One of the most used SEM is Pay-per-click (PPC) marketing, wherein advertisers pay whenever someone clicks their ads.

3. Make Good Use Of Social Media Marketing

Social Media Marketing is probably the most used strategy for e-commerce development. It is entirely free and can help you build relationships with your customers and earn their loyalty and trust.

Each social media platform today has its form of paid advertisement. You may use this to market your products and services to an interested audience. Some of the most famous social media platforms are Facebook, Instagram, Twitter, and Pinterest.

For social media marketing, you need to focus on customer relationships and not just on promoting your products. You need to consistently engage and interact with your customers to earn their trust.

You will need to answer questions and inquiries fast to avoid disinterest or abandoned carts! You may also incorporate some PR strategies for more reach.

4. Optimize For Conversions—Always!

Conversion rate optimisation, or CRO, can boost your website’s online sales, conversion rates, and business growth. It is probably the fastest methodology that can turn your website traffic to actual paying customers. Two vital methods to get insight for optimisation is by using A/B Testing and Multivariate Testing.

A/B testing is a common and typical practice that can help verify conversion improvements. It entails showing two or more versions of your e-commerce website to your visitors. The conversion rates are measured on each performance to determine which is most effective.

On the other hand, Multivariate testing is a version of A/B testing that examines multiple variables at a time. The aspired end goal of this testing is to determine which combination of variations will perform best out of all possible combinations.

Other CROs includes a call to action (CTA), analytics, usability, and conversion funnel.

5. Personalise Your Marketing Plans

A crucial element in an excellent e-commercial marketing plan is personalisation. Your audience is bombarded with tons of products every day. It only means that your business, products, and website need to stand out uniquely to earn their attention.

Make a genuine and actual effort to learn more about your audience and customers. Add some personal touches on your website by being transparent about business procedures and addressing prospects by their exact name.

You can also use behavioural data to create a unique and memorable experience for each customer. Using their shopping behaviour as a basis, you can show them services or products tailored to their interests. Through this, you could keep them interested and make them stay longer on your site, bumping up the chance of acquiring more orders and sales.

Market Your E-Commerce Website To Success With WPM Digital!

E-commerce is booming nowadays, presenting opportunities to entrepreneurs to set up their websites. For your website to thrive and gain conversion rates, you must know how to incorporate and adapt up-to-date marketing ideas.

One of the critical factors you will need to consider in building e-commerce websites is web design. WPM Digital can assist you if you are struggling with yours. We are an independent web design company helping countless brands establish a solid digital presence around Melbourne, Sydney worldwide.

You can contact us today if you are interested to know more!

Beginners Guide To Increasing Customer Conversion Using Good Web Design Practices

In e-commerce, customer conversion refers to the act of turning prospective customers into paying customers. A high customer conversion rate is essential in e-commerce because it signifies that an online business is thriving.

Upon understanding the concept of customer conversion, marketing enthusiast and SEO specialist Christian Green of Writefuel emphasised, "Do people know that web designs take a significant role in increasing customer conversions? A website that has an organised web design enables people to understand the goal of the site effectively. It presents information, attracts people with a pleasing appearance, and turns visitors into customers. A good web design has it all."

Web designs contribute to customer conversion rates. It makes a website practical and usable, enabling visitors to operate it efficiently. Through that, a site can encourage visitors to purchase services.

Understanding The Role Of Web Design

Good web design allows the site to display information and interact with visitors effectively. It also improves visitors' experience and access, making them understand your business, your services, and how they can make a purchase. You can attract visitors to avail your products through an organised web design, leading to a higher customer conversion rate.

Converting visitors to customers can lead to e-commerce development. A higher customer conversion rate signifies that your website is doing well. Listed here are some tips to do that!

1. Make Your Site Mobile-responsive

In 2021, there are approximately 20.6 million mobile users in Australia alone. In this case, ensure that your website can adjust to any device, such as mobile phones or tablets. Otherwise, there may be awkward usage, making visitors leave your site.

2. Use Negative Space

Let your site breathe. Do not put too many photos and texts to avoid overcrowding.

3. Have Better SEO

Ensure that your website loads fast. Making visitors wait for a long time can make them leave your site immediately.

4. Ensure A Better Navigation And Functionality

Organise the site's features properly so visitors won't be confused about where to go. Put them on one side and arrange them according to categories.

5. Create A Pleasing Appearance

Use consistent colour schemes and fonts to avoid an annoying appearance. Ensure that your layout contains simplicity to provide a pleasant experience to your visitors.

6. Improve Accessibility

Your website should be accessible to everyone. It would be better if you will put audio and texts to cater to people with disabilities.

7. Improve Interactivity

It is better to put call-to-action buttons or live chats where visitors can reach out to you. It's also good to use social links or sign-up forms.

8. Add Reviews

Adding review sections can make visitors know if your service is good or not. It also proves that there are customers who purchase your products.

Get The Perfect Web Design For Your Site

Having a good web design can give the best for your online business. Improved appearance and usability enables prospective customers to use your website smoothly. It gives them a more comfortable and better experience in availing products and services on your e-commerce website.

WPM Digital is the right place to go if you wish to have a perfect web design for your e-commerce website. We specialize in creating web designs that bring forth the “wow factor” of your business. As a leading web design company, our professionals strive for the best to captivate everyone and make them your website's valued customers.

Don't hesitate to contact us today to achieve that superb web design!

Ecommerce And Consumer Trends During Coronavirus

Australia has the 10th largest e-commerce market in the world by revenue as per the latest report released by Statista. The market size is projected to be A$35.2 billion by 2021, and it's supposed to grow over the coming years.

A Business Analyst from Max Funding, Shane Perry says, “Since social distancing has become imperative due to the Coronavirus pandemic, more consumers are shopping online thereby expanding the number of product categories. It will guarantee a rapid rise in online purchases with more product categories being purchased online during 2021. That is why now is a great time for your business to venture into eCommerce.”

Even though some of the biggest online retail chains were planning to expand their e-commerce sales, the pandemic has expedited the process. Most of these businesses are already equipped to serve the novel customer needs that increased due to the COVID-19 pandemic. Consumers have started purchasing in categories that were not in demand before the virus hit the scene. Some of these categories were never forecasted to see such a rapid rise in online shopping

The Impact Of Coronavirus On The Growth Of Consumer Interest In Products

Here are some of the product categories that have seen the biggest rise in demand:

Sports gear, hobbies, and home appliances are currently topping this list. This is because most people have shifted their leisure activities indoors and transformed their homes into an all-in-one space. The monthly search volumes for these products have doubled and even quadrupled after the pandemic.

Kettlebell searches show the biggest spike in the sports gear category. The search volume has risen four times just within a month. Products such as stationary bikes, Peloton, and other exercise equipment are also searched more during this period.

When people spend most of their time at home and start to stock up their fridges with food items, you will see a rise in the search volume for products such as refrigerators, freezers, and air purifiers. But what is really puzzling is the rise in search volume for "bidet." In fact, it has recorded the biggest search growth in the home appliance category. Also, it's worth noting that puzzles have taken the #2 spot in growth in the hobbies category.

What E-Commerce Businesses Should Do Now

The COVID-19 pandemic will bring a long-term boost for e-commerce sales - provided these companies stay in business during the troubled economies and shrinking consumer purchasing power. Consumer behaviour will continue in this direction while economic difficulties will ease up. Even if you feel discouraged about investing in expanding your e-commerce business, you are likely to double on the benefits in the long run.

Also, according to a recent study of the market, it is believed that eCommerce will be a critical component to help out retailers and businesses to cope with the damages caused by this pandemic. It is also proven in this research that the consumers have already embraced the new normal which has resulted in huge growth in the eCommerce industry.

If You Are Already Selling Products Online...

The first thing you need to do is to update your GMB (Google My Business) page with the latest details of your business. Optimise your website so that it ranks higher in the search engines and attracts highly targeted traffic. Provide a better user experience to increase your conversions. Your online customer experience needs to be top-notch to make the most of this emerging trend.

Going multichannel is another important factor to consider. Your products should be present via various platforms such as eBay, Amazon, Google Shopping, Aliexpress, Social Media, Facebook Shopping, and Review Forums. This will help scale your business and make sure you are where your customers want you to be.

If You Are Still Not Selling Online...

Offer gift cards for products that can be paid for and redeemed later. Get a market share of the existing consumer demand, and place your products on active marketplaces depending on your products. Consider Amazon, Facebook Shopping, eBay, Google Shopping, Social Media, and Instagram's Shop feature. Try to get your products online even if your business is basically brick-and-mortar. Being present online will help you tap into the existing consumer demand. You need to get your business online as soon as possible and slowly build up the authority.

Final Thoughts

The current Coronavirus pandemic brings many opportunities for your business to grow online. Flexibility and adaptability are important factors that will bring immense success to your business during these times of Coronavirus pandemic.

Expand your market online with the guidance of WPM Digital. Don’t let this pandemic ruin your hustle. Rather, make it double! CONTACT US HERE

The Critical eCommerce Mistakes Your Website is Making Right Now

Whether you run your business in a physical store or exclusively online, eCommerce can really boost your visibility, customer base as well as profits.

However, there is more to eCommerce that creating a website and hoping that you will get visibility and more customers.

Most small to medium businesses don't consider eCommerce operations from a customer's perspective.

This is why they fail to see substantial online sales and blame all those books and videos that say eCommerce websites can be very promising. The truth is, you do not have to be an eCommerce giant like Amazon to succeed in the digital retail space.

However, emulating aspects of these successful giants can help you attract customers and keep them coming back for more.

That being said, here are a few eCommerce mistakes that you should avoid at all costs (you might even be making them right now).

Mistake #1 - Failing to Tell Consumers Why They Should Shop on Your Store Online

Perhaps one of the most overlooked aspects when it comes to operating a business online is failing to give a clear value proposition. With great competition in the Australian eCommerce industry, and countless eCommerce websites, yours can easily get lost in the crowd if you fail to stand out.

Your site should give consumers a reason to shop with you online from the get-go. As such, you will want to consider what really makes your business special:

1. Do you have better customer care service?
2. Do you offer lower rates and appealing discounts?
3. Do you have a reward or loyalty program?
4. Do you have a better product selection?

It's imperative that you pinpoint what really makes your online store distinct and highlight it with compelling headlines and copy throughout the website.

Mistake #2 - Using Low Quality or Sloppy Images

When it comes to shopping online, images are very crucial as it is what the customer sees before making a purchasing decision.

Great product images are known to close a sale, while sloppy ones only drive potential customers to competitors. Visitors to your online store cannot pick and assess your products and so, they only depend on the images that you present.

As such, investing in high-quality professional product photos is one of the best things you can do your small eCommerce business. Ideal product images are of high resolution and give people the ability to zoom in and view from various angles.

This was an important consideration to the team behind Tierra Alma, a clothing ecommerce store, they explain “a good picture lets a potential customer know if your product will adapt to their needs and solve their problems. Images are a key element of your branding, so investing in high quality images is more than capturing a single sale, it goes towards creating a brand that is perceived as quality.”

Additionally, the product descriptions need to have all the information that the customers require but cannot get from a photograph including materials, dimensions, available sizes and colors as well as anything else distinct or beneficial.

Mistake #3 - A Checkout That's Not Ideal

One of the most important customer tests on your online store is when it is time to make a purchase.

You may have an appealing website with excellent products that are displayed properly, ideal product descriptions and top of the line security, but if the checkout process is sloppy, irritating or confusing, you're just going to end up with abandoned carts.

Ensure that the checkout process is streamlined, simple and smooth for your customers. As an example, you should take a look at Amazon. Their one-click ordering system makes it easy to purchase and encourages repeat business. Making your clients jump hoops just to make a purchase will only drive them to your competitors.

Apart from a smooth checkout process, you'll want to ensure you have an easy to find and clear shipping policies and rates. According to recent data, an inconvenient returns policy can deter up to 80% of shoppers. Properly defined customer service contact information and return policies should ideally be in place.

Mistake #4 - Failing To Win Client Trust

Security is essential to all online shoppers. Almost everyone knows and trusts the retail giant Amazon, and that means they will not hesitate to click the purchase button when they come across a product they like.

However, as a small eCommerce website or business, you need to give your clients clear and concise reasons to trust that purchasing online with you is totally safe.

Payment authentication is the number one priority when it comes to online payment security.

Ensure you are using the latest security protocols such as HTML, SSL certificate authentication, and any other relevant security systems.

Looking to secure your website in 2019 and beyond? Check out this guide on the 10 ways to secure your WordPress website.

Trust can also come from using satisfied customer testimonials to remove the friction of a purchase.

According to the eCommerce team behind Pearl’s Creations, selling wedding cakes requires considerable trust as the purchase represents a once in a lifetime experience. They say “by adding our 5 star reviews to our eCommerce site sidebar, we saw an increase in conversions for wedding cake sales. It’s tough to purchase a cake online, even with images, so by adding social proof we reduced customer concerns and the results showed.”

With these tips, you should be able to avoid these common mistakes when running an eCommerce website.

Amazon should start looking over their shoulder now you’ve got a plan of attack.

All the best in your venture!

5 Tips for Optimizing WordPress Websites for Search Engines

In this day and age, SEO is becoming a focal point for marketing efforts done by site developers. The opportunity to get ranked on Google and other major search engines will bring in more traffic. When developing a wordpress website, you should therefore take SEO into consideration.

Below are SEO tips you can incorporate into your wordpress website design:

Optimize web content. In the world of SEO, content is still king. Focus on building quality, unique and well-optimized content when working with wordpress website Melbourne developer. The content should be readable and useful for human readers, not just search engine bots.

Add keywords to image files. This is another way you can get your WordPress website to rank quickly. Don’t forget to tag the images you use on your post. And keep them relevant to the content of your website.

Customize your permalinks. When you use your targeted keywords on permalinks, they also boost your website’s SEO. As a bonus, it lets human readers know what the page is about before even visiting it.

Build a sitemap. This is one of the best ways to boost internal search engine optimization for your website. The best wordpress website Berwick developers can help you set up a sitemap. It is easy to do and good for your SEO.

Avoid flash! This is a no-no when developing your website for SEO purposes. Flash is not only unprofessional, it also reduces the loading speed of your website. Therefore, your website’s visitors will find it annoying. Flash is also virtually invisible to Google and other major search engines so it does not bring any benefit whatsoever.

Remember these five basic SEO tips when building your WordPress site for optimum results.

Top 10 Security Tips for WordPress Websites

With more than 20% of websites on the cyberspace running WordPress including a couple of Wordpress websites Berwick installations, security challenges are inevitable and Wordpress websites Berwick has today are generally the targets of numerous hack attacks.

Many people who rely on Wordpress web design rarely make efforts to secure their websites. Often, the developer lacks the security expertise to implement robust security installation on the website. Securing your WordPress websites, however, doesn’t cost much and there are various steps that you can undertake in addressing some of the basic security holes in your WP installations. These include the following:

1. Run the latest WordPress version on your web design Berwick installation as every update comes with improvements in the security settings.

2. Run the latest versions of WordPress plugins and themes in order to ensure you are not exposed to the vulnerabilities of outdated plugins and templates. Some of the best WordPress security plugins include iTheme Security, All In One WP Security and Firewall, BulletProof Security and Securi Security amongst others.

3. Choose themes and plugins selectively: Vet every plugin and avoid installing unnecessary ones. You will reduce chances of attack by getting rid of those plugins that you don’t need.

4. Server Protection: Server hardening is one of the best ways of ensuring the security of your WordPress website. It is advisable to provide the latest server software versions as well as antivirus and backup software.

5. Avoid directory listings as they could exploit vulnerabilities in the server, plugin or theme and expose Wordpress websites Berwick installations to attacks.

6.Use complex passwords for your WordPress website logins. Have a restricted access to the WordPress wp-admin directory. You can also do password protection through a layer of HTTP authentication.

7. Back Up Your WordPress Website: The best favor that you could do yourself if you own a WordPress website is to backup your site. This will ensure that some hack attack will not wipe out your entire website. Some of the best WordPress backup plugins include BackupBuddy and VaultPress.

8. Disable File Editing: WordPress allows admins to edit the PHP files of themes and plugins. Unfortunately, hackers may also exploit the same to launch attacks.

9. Enable HTTPS for wp-admin and all logins: The WordPress logins are amongst the most sensitive areas of website and SSL needs to be enforced here.

10. Have restricted access to PHP files of the plugins and themes.

These simple basic WordPress security measures will considerably increase the security of your WordPress websites.

Five Web Design Tips To Make Your Website Simple Yet Unique

Websites are being launched in the thousands each day. However, a lot of these websites are easily forgettable, while some are downright unpleasant. So now, the challenge that each web design Berwick expert faces is how to create websites that are simple, yet unique. While there are hundreds of design tips available on the net, it all boils down to these five simple key points that you should never forget on your next project.

1. Focus On The Content

The reason why people go to your website is because they are in search for something. Whether it’s information, ideas, or a particular product or service, visitors are often after content when it comes to websites. They’re not there because they’re awed by your button hover animations, or because they’re tantalised by the flash animations on your home page.

When it comes to content versus visuals, stick to the 80-20 rule. The website should be 80 percent content, and 20 percent visuals. While visuals certainly help make a website more appealing to the eyes of the viewer, it should not in anyway impede their original purpose for being there. Flashy, active-X navigation screens might seem fancy, but if they break or the user’s computer doesn’t support such elements, it might prevent them from getting to the particular page they want.

The more elements your page has, the more time it takes to load each page. This is okay if you simply want to cater to people with high-speed internet connections and the latest hardware. However, loading times may take forever on slower computers, and if visitors have to wait for each page to load, they might leave and go somewhere else.

2. Spacing Is Important

One basic element in website design Berwick companies have is proper spacing. After all, you can’t just chunk in all website content into a page and expect it to work. Just like newspapers, layout is extremely important. Try to get the most important and essential elements (both content and visuals) into a page’s upper folds. Upper fold is what the viewer sees as soon as the page loads, without the need to scroll down.

Remember to pick only the most important parts. Just because the upper fold is important, doesn’t mean you have to cram everything in there. Give viewers the important parts and make them interested enough to scroll down. But remember never to overload your visitor with visuals or information.

3. Don’t Alienate Visitors

As a web designer, you may want to make use of flash controls, java scripts and other elements to make a page look more advanced. However, the more specific you get when it comes to page elements, the narrower your visitor pool becomes. This is because simple designs are guaranteed to work for all browsers and platforms, while advanced elements might look different, depending on the viewer’s browser or screen resolution. If you don’t want to alienate visitors you have to conduct tests on each browser, in different resolutions to make sure your website looks the same across all platforms. You may use a good web design studio in Berwick or other free tools that help check for platform inconsistencies.

You also have to think about your visitors. Some of them may be on slow computers or have bad Internet connections. Some may have outdated plug-ins on their computers. If so, most of your page elements may not even load for them.

4. Smooth Navigation Is The Key

Smooth navigation is an important aspect of web design Berwick or any busy city across the continent. All pages must have a direct link back to the main page, and all important pages must be accessible from the main page. For better click-through, make sure that related pages are linked together by placing related links at the bottom or side bar of each page.

Another thing that helps with smooth navigation is the search bar. Even if you efficiently link the pages of your website together, some users still prefer to use the search bar when they’re searching for a particular information. So make sure your search bar is up front and center.

5. Too Much Is Too Much

While there are page elements that can be beneficial to a website when used properly, other elements should be limited while others not at all. One element that should be used sparingly is images. Even if you own a photography blog, or an online shop with a product catalog, you must know how to use images properly. With product catalogs, remember to set the least number of items per page to decrease page loading times. Flash is another element that should be restricted in use, unless absolutely necessary.

Music, or background music in particular, should never be used. If visitors wanted to listen to music while viewing your page, they will have their own playlist on their computer. Even if you own a music website, this is a no-no. If you really must have music on your website, embed a music player on the page and never put it on autoplay.

While there are even more handy tips on web design Berwick available, these are the most basic ones. As you can see, the recurring theme for these five tips is simplicity. Keep your web page design Berwick site clean and simple. Sure, you can throw in something unique just to keep the website from being boring, but keep these radical bursts of “creativity” in check and you will do just fine.

Why a Responsive Website is a Must-Have for Your Business

Most businesses operating in the 21st century are finding themselves in a post-PC world where the mobile devices are increasingly taking the role of the desktop computers. Go to any public place and you will find almost everyone flipping smartphones or tablets to do everything from reading emails to sending emails, reading news or even communicating via Skype. This trend means that an increasing number of consumers are also accessing the internet and websites via mobile.

This brings a new variable for companies that are building the web pages: they must take into account the different screen resolution sizes for the devices which consumers will use to access their web pages. This necessitates an investment in the responsive web design techniques which will render the websites uniformly different screen resolution sizes.

Because many businesses rely on their websites to generate leads, sales and also improve revenues, having a mobile responsive web design Berwick service enables consumers to expand their revenue base and tap broadly into those customers that access the internet exclusively using their mobile phones. This is particularly important in a market like Australia where the vast majority of mobile users target use smartphones. Getting a responsive website design Berwick that is design invariant is therefore one of the main prudent investments which you can make for your business.

What are responsive websites?

Responsive website design refers to a newly evolved technique of crafting websites that offers users optimal viewing experience on a wide range of devices that have different screen resolutions. The viewing experience of the responsive websites will be optimised for all devices including the laptops, notebooks, smartphones and tablets amongst others. The main advantage of these adjustments to the screen resolutions is that it provides an enhancement in the user experience irrespective of the screen resolutions of the devices used in making the website. An enhanced user experience is good for marketing your products and services and improving the branding prospects for your business.

The responsive websites are usually built using the latest HTML5 and CSS3 standards. The queries in the cutting-edge web development technology automatically detect the screen size and present and optimised web design Berwick solution that offers the best viewing experience. The main imperative for adopting the responsive design is to provide accessibility to the greatest number of users not only in Berwick but also in the greater Australian market.

The Responsive Design Advantage

The biggest advantage of the responsive web design is that it allows for a progressive or graceful adjustment of your website to multiple screen resolutions. Every user is therefore able to get the best viewing experience for your website. Looks matter and responsive design enables to get uniform rendering of the website on all devices. If your website is a sales or leads generation channel, then responsive design allows you to generate sales from multiple channels. Your Berwick website can therefore look good and function well across all devices.

Another significant advantage of going the responsive route is that it frees you from the need to build separate mobile sites or microsites specifically designed for mobile viewing. In the past, companies built lighter .MOBI sites dedicated to mobile viewing. Responsive design eliminates the need for this as the full-fledged design can gracefully adjust itself to provide an optimal viewing experience.

Everyone is adopting responsive web design

The “bandwagon effect” is not always a good justification for adopting something new but when it comes to the evolution of technologies, it helps to join the bandwagon. For the third year in row, the responsive website design techniques have remained as the top web design trends. Jumping on this trend will give you a massive competitive edge in your niche; at least if your competitors have not yet adopted the progressive enhancement principles in their websites.

Making your business websites mobile-ready

The best way to go mobile in this decade is by adopting the responsive design techniques. A good web design Berwick service provides custom design solutions that can help you build fully responsive websites or update the existing websites to give them a responsive format. In 2014, having a best practice is no longer an option but a best practice which you must put into consideration when looking for professional web design services.

Responsive Design is the Future of the Mobile Web

Using mobile-based sites such as the once popular WAP sites is like making use of the 1998 HTML in an age of the cutting edge HTML5. Many websites will be built in the coming years which will be mobile-friendly and they will all be based on the responsive design. This is why web design for businesses in Berwick is increasingly having the responsive component.

Top 10 Web Design Principles for Effective Websites

If you want your website to stand out among the rest, then you must embrace effective principles that web design Berwick companies observe. Since your website provides a connection between you and your online visitors, its usability is quite important. Therefore, how can you make your website more effective by implementing design principles? Here is how:

Purpose: Let your website have a clear purpose to cater to the needs of users. Each page should fill a specific need of the user.

Communicate: Web users want information fast. Therefore, make it easy for them by communicating clearly, using headlines, bullet points, and avoiding long winding sentences.

Use the right font: Use fonts that are easier to read on the screen such as Verdana or Arial.

Use color: Color enhances user experience. Use variety, vibrant colors, and a white space to give your site a modern look.

Include images: They speak volumes of information. Use info graphics and videos to make it more engaging. Contact a web design studio in Berwick for more information about this.

Navigation: This implies how easy the site is for your users to explore. Include clickable buttons, breadcrumbs, and page hierarchy to make this possible.

Apply grid-based layout: This makes your website easy to explore. Use columns, sections, and colored boxes to enhance user participation.

Apply F-pattern design: Most web users see what is on the left side, top, and bottom of the website. Arrange information in a manner that matches users’ visual experience. Consult companies in the web design Melbourne industry for more information.

Maximize on load time: No one wants a slow loading website. Optimize image sizes in terms of scale and size to ensure that your site loads in real time.

Make it mobile friendly: Most web users have mobile gadgets to access information. Optimize your site to suit that platform and you can get more clicks.

By implementing these principles observed in the web design Berwick industry, you can enhance usability of your website greatly.