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Are you a start up BUSINESS?

 

Then we can help! We understand that it's struggle to meet so many costs upfront when you're just starting out.

So if you're launching a new business, just let us know and we can arrange a payment plan for you to help ease your burdens a little.

Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating to your customers. The reason why companies utilise email marketing is because:

  • A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.

  • Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.

  • An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.

  • The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).

  • An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.

  • E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.

  • Advertisers can generate repeat business affordably and automatically.

  • Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.

  • Over half of Internet users check or send e-mail on a typical day.
  • Specific types of interaction with messages can trigger (1) other messages to be delivered automatically, or (2) other events, such as updating the profile of the recipient to indicate a specific interest category.

  • E-mail marketing is paper-free (i.e., "green").

  • Tracking and response metrics enables tuning and optimisation of the E-mail marketing channel by a process of testing different variants and calculation of statistically significant results.


  • Contact us to chat further about your email marketing requirements.