Why a Responsive Website is a Must-Have for Your Business in 2014

Most businesses operating in the 21st century are finding themselves in a post-PC world where the mobile devices are increasingly taking the role of the desktop computers. Go to any public place and you will find almost everyone flipping smartphones or tablets to do everything from reading emails to sending emails, reading news or even communicating via Skype. This trend means that an increasing number of consumers are also accessing the internet and websites via mobile.

This brings a new variable for companies that are building the web pages: they must take into account the different screen resolution sizes for the devices which consumers will use to access their web pages. This necessitates an investment in the responsive web design techniques which will render the websites uniformly different screen resolution sizes.

Because many businesses rely on their websites to generate leads, sales and also improve revenues, having a mobile responsive web design Berwick service enables consumers to expand their revenue base and tap broadly into those customers that access the internet exclusively using their mobile phones. This is particularly important in a market like Australia where the vast majority of mobile users target use smartphones. Getting a responsive website design Berwick that is design invariant is therefore one of the main prudent investments which you can make for your business.

What are responsive websites?

Responsive website design refers to a newly evolved technique of crafting websites that offers users optimal viewing experience on a wide range of devices that have different screen resolutions. The viewing experience of the responsive websites will be optimised for all devices including the laptops, notebooks, smartphones and tablets amongst others. The main advantage of these adjustments to the screen resolutions is that it provides an enhancement in the user experience irrespective of the screen resolutions of the devices used in making the website. An enhanced user experience is good for marketing your products and services and improving the branding prospects for your business.

The responsive websites are usually built using the latest HTML5 and CSS3 standards. The queries in the cutting-edge web development technology automatically detect the screen size and present and optimised web design Berwick solution that offers the best viewing experience. The main imperative for adopting the responsive design is to provide accessibility to the greatest number of users not only in Berwick but also in the greater Australian market.

The Responsive Design Advantage

The biggest advantage of the responsive web design is that it allows for a progressive or graceful adjustment of your website to multiple screen resolutions. Every user is therefore able to get the best viewing experience for your website. Looks matter and responsive design enables to get uniform rendering of the website on all devices. If your website is a sales or leads generation channel, then responsive design allows you to generate sales from multiple channels. Your Berwick website can therefore look good and function well across all devices.

Another significant advantage of going the responsive route is that it frees you from the need to build separate mobile sites or microsites specifically designed for mobile viewing. In the past, companies built lighter .MOBI sites dedicated to mobile viewing. Responsive design eliminates the need for this as the full-fledged design can gracefully adjust itself to provide an optimal viewing experience.

Everyone is adopting responsive web design

The “bandwagon effect” is not always a good justification for adopting something new but when it comes to the evolution of technologies, it helps to join the bandwagon. For the third year in row, the responsive website design techniques have remained as the top web design trends. Jumping on this trend will give you a massive competitive edge in your niche; at least if your competitors have not yet adopted the progressive enhancement principles in their websites.

Making your business websites mobile-ready

The best way to go mobile in this decade is by adopting the responsive design techniques. A good web design Berwick service provides custom design solutions that can help you build fully responsive websites or update the existing websites to give them a responsive format. In 2014, having a best practice is no longer an option but a best practice which you must put into consideration when looking for professional web design services.

Responsive Design is the Future of the Mobile Web

Using mobile-based sites such as the once popular WAP sites is like making use of the 1998 HTML in an age of the cutting edge HTML5. Many websites will be built in the coming years which will be mobile-friendly and they will all be based on the responsive design. This is why web design for businesses in Berwick is increasingly having the responsive component.