Five Web Design Tips To Make Your Website Simple Yet Unique

5 expert web design berwick tips

Websites are being launched in the thousands each day. However, a lot of these websites are easily forgettable, while some are downright unpleasant. So now, the challenge that each web design Berwick expert faces is how to create websites that are simple, yet unique. While there are hundreds of design tips available on the net, it all boils down to these five simple key points that you should never forget on your next project.

1. Focus On The Content

The reason why people go to your website is because they are in search for something. Whether it’s information, ideas, or a particular product or service, visitors are often after content when it comes to websites. They’re not there because they’re awed by your button hover animations, or because they’re tantalised by the flash animations on your home page.

When it comes to content versus visuals, stick to the 80-20 rule. The website should be 80 percent content, and 20 percent visuals. While visuals certainly help make a website more appealing to the eyes of the viewer, it should not in anyway impede their original purpose for being there. Flashy, active-X navigation screens might seem fancy, but if they break or the user’s computer doesn’t support such elements, it might prevent them from getting to the particular page they want.

The more elements your page has, the more time it takes to load each page. This is okay if you simply want to cater to people with high-speed internet connections and the latest hardware. However, loading times may take forever on slower computers, and if visitors have to wait for each page to load, they might leave and go somewhere else.

2. Spacing Is Important

One basic element in website design Berwick companies have is proper spacing. After all, you can’t just chunk in all website content into a page and expect it to work. Just like newspapers, layout is extremely important. Try to get the most important and essential elements (both content and visuals) into a page’s upper folds. Upper fold is what the viewer sees as soon as the page loads, without the need to scroll down.

Remember to pick only the most important parts. Just because the upper fold is important, doesn’t mean you have to cram everything in there. Give viewers the important parts and make them interested enough to scroll down. But remember never to overload your visitor with visuals or information.

3. Don’t Alienate Visitors

As a web designer, you may want to make use of flash controls, java scripts and other elements to make a page look more advanced. However, the more specific you get when it comes to page elements, the narrower your visitor pool becomes. This is because simple designs are guaranteed to work for all browsers and platforms, while advanced elements might look different, depending on the viewer’s browser or screen resolution. If you don’t want to alienate visitors you have to conduct tests on each browser, in different resolutions to make sure your website looks the same across all platforms. You may use a good web design studio in Berwick or other free tools that help check for platform inconsistencies.

You also have to think about your visitors. Some of them may be on slow computers or have bad Internet connections. Some may have outdated plug-ins on their computers. If so, most of your page elements may not even load for them.

4. Smooth Navigation Is The Key

Smooth navigation is an important aspect of web design Berwick or any busy city across the continent. All pages must have a direct link back to the main page, and all important pages must be accessible from the main page. For better click-through, make sure that related pages are linked together by placing related links at the bottom or side bar of each page.

Another thing that helps with smooth navigation is the search bar. Even if you efficiently link the pages of your website together, some users still prefer to use the search bar when they’re searching for a particular information. So make sure your search bar is up front and center.

5. Too Much Is Too Much

While there are page elements that can be beneficial to a website when used properly, other elements should be limited while others not at all. One element that should be used sparingly is images. Even if you own a photography blog, or an online shop with a product catalog, you must know how to use images properly. With product catalogs, remember to set the least number of items per page to decrease page loading times. Flash is another element that should be restricted in use, unless absolutely necessary.

Music, or background music in particular, should never be used. If visitors wanted to listen to music while viewing your page, they will have their own playlist on their computer. Even if you own a music website, this is a no-no. If you really must have music on your website, embed a music player on the page and never put it on autoplay.

While there are even more handy tips on web design Berwick available, these are the most basic ones. As you can see, the recurring theme for these five tips is simplicity. Keep your web page design Berwick site clean and simple. Sure, you can throw in something unique just to keep the website from being boring, but keep these radical bursts of “creativity” in check and you will do just fine.